Our family farming business is based at Wamuran on the Sunshine Coast in south-east Queensland, in the heart of pineapple country. We’ve been growing pineapples here since founder Geoff Scurr started producing pineapples in the 1960s.

With some 1,010 hectares under cultivation around Australia producing three fruit crops, you’ll find our fruit in-store every day of the year.

Geoff’s sons, Gavin and Stephen Scurr and their children grew up planting, picking and packing pineapples on the family farm.  Today, our home farm – including pineapple, mango and strawberry fields, packing shed and headquarters – is still in the original district. Gavin and Stephen now operate Piñata Farms from Wamuran, near Brisbane, and Mareeba in Queensland’s far north, where we pioneered large-scale pineapple production in the 1990s.

Piñata Farms is now Australia’s largest pineapple producer and the only one to supply fresh pineapples all year. We’re proud to be among Australia’s leading producers of summer and winter strawberries. We also hold the rights to grow specialty Honey Gold mangoes – an Australian favourite – between November and March.

Our fruit is grown on our own farms, and farms owned by some 36 third-party family growers spread over five states. They produce pineapples and mangoes under contract for us, and are as dedicated to quality as we are.

Continuing the tradition, various members of the Scurr family work throughout the business alongside more than 70 full-time employees and up to 300 seasonal workers.

Farming professionals

Our pineapple breeding program, run in partnership with Queensland’s Department of Agriculture and Fisheries, investigates the commercial potential of up to 20,000 new varieties each year. Our mango breeding program in South Africa has two prospective varieties growing on some 200 trees. At any one time, we have half a dozen winter strawberry varieties under trial at Wamuran and three summer varieties at Stanthorpe.

Piñata Farms is a member of peak business and horticultural bodies including Growcom, Northern Territory Mango Industry Association, Queensland Strawberries, Strawberries Australia and the Pineapple Industry Advisory Committee. Gavin Scurr is a board member and former chairman of the Australian Mango Industry Association (AMIA).

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Fresh pineapples ready for delivery

PeRfect Pineapples

Piñata Farms has 370 hectares of pineapples under cultivation in Wamuran and Mareeba in Queensland, and Darwin in the Northern Territory. The diverse climatic conditions of our pineapple growing regions means that each area has its peak harvesting season. We plant, pick and pack pineapples every day of the year, sending some 800,000 trays to market annually.

On top of that, we have two, third-party growers at Wamuran and Bundaberg in Queensland who produce Piñata pineapples – varieties MD2 and 73-50 chosen for their flavour profile and low acidity. About two million kilograms of second-grade fruit is supplied to factories for juicing every year. 

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Fresh mangoes being packaged for delivery

Go for gold 

Honey Gold mangoes grow on some 170,000 trees on 570 hectares across Australia.

We own around half of Australia's Honey Gold farms. Our orchards are at Katherine and Mataranka in the Northern Territory, and Wamuran in Queensland.

The rest are owned by contracted family farmers at Katherine in the Northern Territory; Bowen, Yeppoon, Rockhampton, Gladstone, Bundaberg, Mundubbera and Caboolture in Queensland; Byron Bay and Coffs Harbour in New South Wales; Mildura in Victoria; and Kununurra and Carnarvon in Western Australia. We supply mangoes between November and March.

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Fresh strawberries being packaged for delivery

Sensational Strawberries

Our strawberries – including BerryWorld specialty strawberries – are produced on 70 hectares at Wamuran and Stanthorpe, Queensland. Our Wamuran farm produces the winter crop while our Stanthorpe farm – set in one of Queensland’s coldest regions – produces the summer crop.

Annually, we send up to seven million punnets of strawberries to our supermarket customers in Queensland, New South Wales and Victoria.

We work hard to match great tasting varieties with our distinct growing regions. Varieties include Festival, Fortuna, Aussie Gem, Albion, Red Rhapsody, San Andreas, Benicia, Palomar, Parisienne Kiss and Sundrench. 

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History

2016

Substrate production begins

Strawberries are grown in raised table beds at Wamuran and Stanthorpe.

2015

Protected cropping starts

Polytunnels are trialed for strawberries at Stanthorpe, Queensland.

2015

Top End pines a first

The first Top End-grown pineapples are harvested at Darwin, Northern Territory.

2014

Innovation in mangoes

Night picking and the industry’s first custom-made mango harvesting aids are introduced at Katherine, Northern Territory.

2014

Summer and winter strawberries

Strawberry production at Stanthorpe, Queensland signals the start of year 'round production.

2012

Honey Golds gain ground

Honey Gold mangoes account for eight per cent of the Australian mango market.

2011

The big wet

About 3,500 Honey Gold mango trees at Rockhampton are lost to flood. Another 3,000 replacement trees are lost in the 2013 flood. The original Honey Gold tree survives both events.

2011

New name, new game

Piñata Marketing is rebranded. Piñata Farms is born.

2009

A treat for mango fans

The first commercial crop of Honey Gold mangoes goes to market.

2008

Good breeding

A pineapple breeding program is established with Queensland's (then) Department of Primary Industries.

2002

A brand new mango

Piñata buys the breeding rights to grow Honey Gold mangoes, the product of a Kensington Pride off-type bred in Rockhampton, Queensland in 1991.

2002

Spotlight on Mareeba

Stephen Scurr moves to Mareeba, North Queensland, to run Piñata’s northern operations.

2000

First strawberries planted

Strawberries are identified as a new crop. Winter production begins on 32 hectares at Wamuran.

1998

Fresh fruit all year

Piñata Marketing becomes Australia's largest pineapple grower, sending fresh fruit to market year 'round.

1998

First Mareeba Golds in-store

The first commercial crop of Mareeba Gold pineapples is sent to market.

1994

Introducing the Mareeba Gold

The Scurr brothers introduce Hawaii's hybrid pineapple variety MD2 to Australia, branding it Mareeba Gold.

1992

Piñata is born

Gavin and Stephen Scurr create Piñata Marketing as a separate packing and marketing division.

1964

A new family farm

Geoff Scurr establishes the Scurr family pineapple farm, "Whispering Pines", on 26 hectares at Wamuran, Queensland