Our family farming business is based at Wamuran on the Sunshine Coast in south-east Queensland, in the heart of pineapple country. We’ve been growing pineapples here since founder Geoff Scurr started producing the fruit in the 1960s.

A tractor transports the harvester to the pineapple field during the harvest at Pinata Farms
With some 1,010 hectares under cultivation around Australia producing three fruit crops, you’ll find our fruit in-store every day of the year.

Geoff’s sons, Gavin and Stephen Scurr, and their children grew up planting, picking and packing pineapples on the family farm.  Today, our home farm – including pineapple and strawberry fields, raspberry operations, packing shed and headquarters – is still in the original district. Gavin and Stephen now operate Piñata Farms from Wamuran, near Brisbane, and Mareeba in Queensland’s far north, where we pioneered large-scale pineapple production in the 1990s.

Piñata Farms is now Australia’s largest pineapple producer and the only one to supply fresh pineapples all year. We’re proud to be among Australia’s leading producers of summer and winter strawberries. We also hold the rights to grow specialty Honey Gold mangoes – an Australian favourite – between November and March. Along with joint venture partner, BerryWorld Group, we produce specialty berries for BerryWorld Australia.

Our fruit is grown on our own farms, and farms owned by some 30 third-party family growers spread over five states. They produce pineapples and mangoes under contract for us, and are as dedicated to quality as we are.

Continuing the tradition, various members of the Scurr family work throughout the business alongside more than 70 full-time employees and up to 500 seasonal workers.

Farming professionals

Our pineapple breeding program, run in partnership with Queensland’s Department of Agriculture and Fisheries, investigates the commercial potential of multiple new varieties each year. Our mango breeding program in South Africa has prospective varieties under trial and we continue to trial strawberry varieties at Wamuran and Stanthorpe.

Piñata Farms is a member of peak business and horticultural bodies including Growcom, Northern Territory Mango Industry Association, Queensland Strawberries, Strawberries Australia and the Pineapple Industry Advisory Committee. Gavin Scurr is a board member and former chairman of the Australian Mango Industry Association (AMIA) and is on the board of the NT Farmers Association.

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Fresh pineapples ready for delivery

PeRfect Pineapples

Piñata Farms has pineapples under cultivation in Wamuran, south-east Queensland and Mareeba in Far North Queensland. The diverse climatic conditions of our pineapple growing regions means that each area has its peak harvesting season. We plant, pick and pack pineapples every day of the year, sending some up to 800,000 trays to market annually.

On top of that, we have a third-party grower at Wamuran in Queensland who produces Piñata pineapples – varieties MD2 and 73-50 – chosen for their flavour profile and low acidity. About two million kilograms of second-grade fruit is supplied to factories for juicing every year. 

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Jenny - Pinata Farms surrounded trays of beautiful mangoes

Go for gold 

Honey Gold mangoes grow on some 170,000 trees on 570 hectares across Australia.

We own around half of Australia's Honey Gold farms. Our orchards are at Darwin, Katherine and Mataranka in the Northern Territory.

The rest are owned by contracted family farmers at Katherine in the Northern Territory; Mareeba, Bowen, Yeppoon, Rockhampton, Gladstone, Bundaberg, Mundubbera and Caboolture in Queensland; Byron Bay and Coffs Harbour in New South Wales; Mildura in Victoria; and Kununurra and Carnarvon in Western Australia. We supply mangoes between November and March.

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Fresh strawberries being packaged for delivery

Sensational Strawberries

Our strawberries – including BerryWorld specialty strawberries – are produced on 70 hectares at Wamuran and Stanthorpe, Queensland. Our Wamuran farm produces the winter crop while our Stanthorpe farm – set in one of Queensland’s coldest regions – produces the summer crop.

Annually, we send up to seven million punnets of strawberries to our supermarket customers in Queensland, New South Wales and Victoria.

We work hard to match great-tasting varieties with our distinct growing regions. We grow proven premium varieties chosen for colour, flavour and appearance. 

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First Tasmanian strawberries

The first strawberry crop is planted at Orielton,Tasmania


Honey Gold rebrand

Honey Gold mangoes open the season with refreshed brand presence


Pineapple rebrand

Piñata Farms launches a rebrand of Piñata pineapples


First berry harvest in Tasmania

BerryWorld Australia harvests the first Tasmanian-grown raspberries at Orielton.


Specialty berries rebrand

BerryWorld Australia launches new-look raspberries and strawberries featuring "burst" theme branding.


Berries expand to Tasmania

Development begins on a new specialty berry farm near Orielton, Tasmania, for production in 2020.


Strawberry needle scare

Piñata Farms and Gavin Scurr lead the commentary for Queensland strawberry growers following a national contamination crisis. Piñata strawberries remain on shelves as the community rallies for growers.


Specialty raspberries launched

BerryWorld Australia launches its first commercial crop of specialty raspberries grown at Stanthorpe, Queensland.


BerryWorld Australia launches

BerryWorld Australia – a joint venture between global berry breeder and marketing company, BerryWorld Group and Piñata Farms – sends its first specialty strawberries to market.


Substrate production begins

Strawberries are grown in raised table beds at Wamuran and Stanthorpe.


Protected cropping starts

Polytunnels are trialed for strawberries at Stanthorpe, Queensland.


Top End pines a first

The first Top End-grown pineapples are harvested in Darwin, Northern Territory.


Innovation in mangoes

Night picking and the industry’s first custom-made mango harvesting aids are introduced at Katherine, Northern Territory.


Summer and winter strawberries

Strawberry production at Stanthorpe, Queensland, signals the start of year-round production.


Honey Golds gain ground

Honey Gold mangoes account for eight per cent of the Australian mango market.


The big wet

About 3,500 Honey Gold mango trees at Rockhampton are lost to flood. Another 3,000 replacement trees are lost in the 2013 flood. The original Honey Gold tree survives both events.


New name, new game

Piñata Marketing is rebranded. Piñata Farms is born.


A treat for mango fans

The first commercial crop of Honey Gold mangoes goes to market.


Good breeding

A pineapple-breeding programme is established with Queensland's (then) Department of Primary Industries.


A brand new mango

Piñata buys the breeding rights to grow Honey Gold mangoes, the product of a Kensington Pride off-type bred in Rockhampton, Queensland, in 1991.


Spotlight on Mareeba

Stephen Scurr moves to Mareeba, North Queensland, to run Piñata’s northern operations.


First strawberries planted

Strawberries are identified as a new crop. Winter production begins on 32 hectares at Wamuran.


Fresh fruit all year

Piñata Marketing becomes Australia's largest pineapple grower, sending fresh fruit to market year 'round.


First Mareeba Golds in-store

The first commercial crop of Mareeba Gold pineapples is sent to market.


Introducing the Mareeba Gold

The Scurr brothers introduce Hawaii's hybrid pineapple variety MD2 to Australia, branding it Mareeba Gold.


Piñata is born

Gavin and Stephen Scurr create Piñata Marketing as a separate packing and marketing division.


A new family farm

Geoff Scurr establishes the Scurr family pineapple farm, "Whispering Pines", on 26 hectares at Wamuran, Queensland.