Piñata Farms, has partnered with the Royal Flying Doctor Service (Queensland section) (RFDS) and Woolworths to host a pineapple fundraising promotion in aid of the RFDS during October.
Piñata Farms will donate 10 cents to the RFDS for every Piñata pineapple sold at 244 Woolworths stores in Queensland and northern New South Wales between October 11-31.
Piñata Farms' managing director, Gavin Scurr, a long-term supporter of the RFDS, said he hoped the campaign would raise more than $13,000 for the service's Queensland division.
He called on consumers to get behind the campaign.
"The RFDS provides 24-hour emergency health care for remote and regional Australians and any one of us could need it at any time. On average, the RFDS assists one person every two minutes," Mr Scurr said.
"Buying a pineapple during the campaign period in October is a simple way to show support. I urge all shoppers to put a pineapple in their trolley and help this uniquely Australian service help Queensland communities."
Piñata Farms is an avid supporter of the RFDS, having raised more than $60,000 through Gavin and brother Stephen Scurr's participation in the annual Outback Car Trek during the past four years. However, this campaign is the first Piñata Farms has held in conjunction with a retailer.
As part of the promotion, customers will also be able to buy a $2 wall token from participating stores and petrol stations, with proceeds going towards helping the RFDS deliver care to Queenslanders.
Shoppers should look for the RFDS and Piñata Farms' sticker on Piñata pineapples during the campaign, he said.
Selected stores will also feature educational displays by the RFDS during the promotional period.
In July, the Scurrs were among nine regional Queensland Local Hero award recipients acknowledged for their support of the RFDS.
Piñata Farms has 370 hectares of pineapples under cultivation at Wamuran and Mareeba in Queensland, and near Darwin in the Northern Territory.
The diverse climatic conditions of its pineapple growing regions means each area has a peak harvesting season.
Piñata pineapples are planted, picked and packed every day of the year with some 800,000 trays sent to market annually. They are available nationally.